~ Washington Hotelin Shinjuku is a sponsor of “MOTTAINAI Campaign,” operated by the Mainichi Shimbun~
We have obtained the first official license in the hotel industry for * Campaign*, and we will be implementing SDGs—a program linked to “MOTTAINAI” at
—on a hotel-wide scale.
What Is MOTTAINAI Campaign?
"MOTTAINAI Campaign," a campaign advocated by Nobel Peace Prize laureate Wangari Maathai, began in 2005.
The initiative takes the Japanese word “MOTTAINAI”—which embodies the 3Rs of environmental action (Reduce, Reuse, Recycle) and a sense of “Respect” for our Earth’s irreplaceable resources—and establishes it as the global slogan “MOTTAINAI” to protect the environment. It aims to promote a lifestyle that minimizes the burden on the global environment and to build a sustainable, circular society.
What is the Green Belt Movement?
Wangari Maathai began her tree-planting activities as a non-governmental organization (NGO) in 1977.
This movement, which started with the planting of only seven trees, has so far planted approximately 51 million trees in Kenya and throughout the African continent.
A total of 100,000 people, mostly women suffering from poverty, have participated in the tree planting.
In addition to environmental preservation, tree planting has contributed greatly to the escape from poverty, the improvement of women's status, and the democratization of Kenyan society.
Start with MOTTAINAI! ~Green Belt Movement to Achieve the Planting of 10 Trees - SDGs Plan
When you stay with this plan, a portion of your room rate will be donated to the “Green Belt Movement” tree-planting initiative through the MOTTAINAI CampaignSecretariat.
For each night you stay under this plan, you’ll be helping to plant 10 trees in Kenya and other parts of Africa.
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